Putting the spotlight on your products requires a creative vision, one that captures the unique qualities of your inventory and expresses its real-world potential through visually compelling design. That’s why product photography is important for e-commerce websites since it frames your products in an interesting light, angling your brand tastefully to attract more shoppers.
Pictures with high resolution don’t cut it anymore, especially in an artistically competitive environment. With that, e-commerce businesses need to add a dramatic flair to their product shots to stand out from the crowd, catch potential customers’ attention, and improve your store’s conversion rate.
Exploring Ideas Designed to Make Your Product Photos Pop
Tip #1: Play Around with Lighting
Other than using color schemes, different lighting can influence the entire mood of your product shots. Bright, well-lit photos can emphasize your product’s features and make vibrant colors pop out from the background, but you can also add some dramatic lighting to demonstrate your inventory’s appeal.
Give darker items a chance to shine by using softer lighting, but as mentioned above, you can use different lighting sources to avoid ending up with flat photos that lack vivacity. Light and shadow are hand-in-hand when it comes to making a dull image jump out from the screen. Additionally, you can also use lighting to complement the hues of your products.
Tip #2: Try Interesting Angles
It’s tempting to showcase your products for what they are by framing them from a straightforward angle, but showing off different sides of your inventory can give your shoppers an interesting glimpse into the various dimensions of your products.
Exploring angles gives your two-dimensional images greater depth and showcases other important details such as their height, width, size, and more.
Tip #3: Capture Your Products in Motion
Sticking to studio shots can make your product photography look polished and professional, but nothing beats the confidence shoppers get when seeing your products used in motion. It gives them a clue on how your products can work in real life with actual people using them actively.
The Bottom Line: Improving Your Product Photography to Spark Excitement and Promote Higher Engagement
Showcasing high-quality product photos can easily fall flat when you set it against today’s saturated and hyper-visual world. The list above takes a dive into the fun ways you can kick your product photography up a notch, but photography services from Mendocino Drone can steal the spotlight in more ways than one.
Using drone photography to capture your products on odd angles offer a more dynamic look in your brand’s style, uncovering unique angles you can use to elevate your e-commerce store. With drone product photography, you can truly take your product photography to greater heights.
How Can Mendocino Drone Help You?
Choosing the right photographer for your headshots, weddings, and other projects can be quite daunting, especially with the plethora of photographers in the industry. Fortunately, we’re here to help.
Mendocino Drone offers fantastic photography services in Fort Bragg, CA. We offer wedding photography, real estate photography, and even aerial photography. Check out our services today!