Breaking into a saturated industry as a small business takes plenty of courage, perseverance, and the right tactics to earn the spotlight. With established companies taking center stage in your niche, it’s no surprise that marketing plays a pivotal role in growing your reputation and increasing brand awareness as you try to leave a positive impact in your market.
In a globally interconnected world, setting up shop like a local business can be challenging. But the recent pandemic reinforced the importance of buying local — be it supporting your community’s goods, products, or services. Social distancing may still be in practice, but there are simple ways to create connections with your audience and open your business up to your community.
Different Ways to Improve Your Local Presence as a Small Business
Tip #1: Improve Your ‘Google My Business’
One of the easiest ways to start optimizing your online local presence is to join Google My Business. This makes you visible to Google’s search results when people make “near me” searches — be it a restaurant, delivery service, repair shop, and more.
Ensuring that your Google My Business page has all the accurate and relevant information your consumers need can improve your searchability, making you easier to spot and contact. As a supporting role, you can also join other local business directories like Yelp, Yellow Pages, and Nextdoor to boost your credibility and widen your market reach.
Tip #2: Social Media Marketing
Social media is the name of the game when it comes to modern marketing, especially since you can tap into different demographics using popular platforms like Facebook, Twitter, Instagram, and more. Building a stronger social presence gives your brand a more solid voice and personality, but it also connects you to potential customers who are likely within your area.
Aside from expressing your brand identity and creating customer relationships, social media is one of the best ways to update your customers regarding scheduling changes, openings, special offers, and more.
Tip #3: Take Your Searchability Further Using Search Engine Optimization
In addition to joining Google My Business and other online directories, ensuring your website’s contents use SEO-friendly keywords can increase your ranking and make your business pop on in relevant search results beyond “near me” searches.
SEO also improves your content in a way that it ensures it’s mobile-responsive, easy to understand, and generally promotes a positive browsing experience for your customers. With all that in mind, optimizing your marketing can propel your local business forward.
The Bottom Line: Boosting Your Local Impact
Increasing your credibility and awareness on a local scale has its challenges, but making it easier for your consumers to find you in search engines and social media are the greatest ways to start.
Of course, part of optimizing your presence — be it through your website, social media, or online directories — includes posting high-quality images that best capture your brand’s identity and offer. In that regard, hiring the right professional to take your promotional images is another improvement you can take to solidify your local marketing efforts.
How Can Mendocino Drone Help You?
Choosing the right photographer for your headshots, weddings, and other projects can be quite daunting, especially with the plethora of photographers in the industry. Fortunately, we’re here to help.
Mendocino Drone offers fantastic photography services in Fort Bragg, CA. We offer wedding photography, real estate photography, and even aerial photography. Check out our services today!